CASE PRODUCT DISCOVERY
ABOUT UNIMED
GRANDE FLORIANÓPOLIS
Unimed Grande Florianópolis is a medical work cooperative that offers health services and plans to 17 cities in Greater Florianópolis.
Founded on August 30, 1971, the brand is a benchmark for excellence in supplementary health and currently has more than 1,700 members. The cooperative provides customers and partners with its own quality service structure, comprising: hospital, diagnostic center, imaging services, adult and child emergency care, as well as virtual services such as digital emergency care and telemedicine.
THE CHALLENGE
Unimed Grande Florianópolis needed to develop a digital platform focused on empowering the beneficiary, delivering a complete digital experience. The cooperative's old application no longer met their needs, and it was at this point that we thought about how to combine technology and innovation in the health area.
THE UGF CLIENT APP
Through the collective effort of the IT, Innovation and Customer Service team at Unimed Grande Florianópolis, we developed the Cliente UGF application, a digital communication platform aimed at making life easier for the operator's beneficiaries. With it, you can use various services wherever you are.
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OUR
METHOD
Interactions with users is a priority;
Focus on solving problems;
Flexibility for changes;
open scope;
Focus is on delivering solutions;
Collaborative teams;
Systemic view of the organization;
Products are designed according to the
enterprise value chain;
IT is strategic;
A lot of focus on innovation.
PRODUCT
Business Discovery
ARCHITECTURE
Technical Discovery
OUR
METHOD
Strategic Analysis
interviews
Analysis Comments
My Sebrae App
benchmarking
Mapping of
app flow
vision analysis
of product
Technical analysis
Analysis of
Personas
Analysis of
functionalities
Dynamics
collaborative
DELIVERIES
OUR
METHOD
The result of Discovery was a technical and business analysis, guiding the client on which way to go, considering the needs of the user, roadmap design, implementation of new technologies, reuse of structure and cost benefit.
vision of
product
epics
Personas
map of
Functionalities
Stories
Technical advice
OUR
METHOD
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10am
of interview
witha team
from Sebrae-PR
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17
interviews carried out with entrepreneurs= 22 hours of interview
OUR
METHOD
+45
collaborators
participants
5
diverse groups
+80
explored solutions
25
selected problems
+100
problems
accounted for
10
prioritized solutions
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DEPOSITIONS
"Evoluum goes beyond simple delivery of lines of code! They deliver enriching experiences, learning and collaborate for the evolution and simplification of products and technologies made to humanize".
Fabian Arthur
Group Product Manager
Unimed Grande Florianópolis
"It was really amazing to participate in Sebrae's Discovery project! There were more than 60 people involved in the project and collaborative dynamics. This movement of interaction and collaboration between the Evoluum and Sebrae teams was essential to generate the positive results we had"
Vanessa Gasparetto
UX/UI designer at Evoluum
