Sobre a Unimed Grande Florianópolis
A Unimed Grande Florianópolis é uma cooperativa de trabalho médico que oferta serviços e planos de saúde a 17 cidades da Grande Florianópolis.
Fundada em 30 de agosto de 1971, a marca é referência de excelência na saúde suplementar e atualmente conta com mais de 1.700 cooperados. A cooperativa disponibiliza aos clientes e parceiros uma estrutura de serviços próprios de qualidade, composta por: hospital, centro de diagnóstico, serviços de imagem, pronto atendimentos adulto e infantil, além de serviços virtuais como o pronto atendimento digital e a telemedicina.
The challenge
Unimed Grande Florianópolis needed to develop a digital platform focused on empowering beneficiaries, delivering a complete digital experience. The cooperative's old app no longer met its needs, and it was at this point that we thought about how to combine technology and innovation in the healthcare area.
Manual flows and physical forms;
Waiting time for service or response from the operator;
High volume of in-person services;
Many questions from customers about rights and duties in supplementary health;
Market pressure and entry of healthtechs;
Previous app with few services and low rating.
The solution
Structuring a product team to represent beneficiaries, discover needs and constantly improve the tool.
Application for beneficiaries, initially focusing on offering the main SAC services.
Integrate and automate UGF processes, focusing on operational efficiency, empowerment and customer satisfaction.
The result
O Aplicativo Cliente UGF
Através do esforço coletivo do time de TI, Inovação e Atenção ao Cliente da Unimed Grande Florianópolis, desenvolvemos o aplicativo Cliente UGF, uma plataforma digital de comunicação, voltada para facilitar a vida dos beneficiários da operadora. Com ele, é possível utilizar diversos serviços onde a pessoa estiver.
Our method: mindset change and product focus
We take a user-centric approach, focusing on solving real problems, driving continuous innovation, and delivering value collaboratively and strategically.
Principles applied:
User interactions as a priority
Focus on solutions, not just deliveries
Flexibility and open scope
Systemic vision aligned with the value chain
IT as a strategic area
Collaboration between multidisciplinary teams
Innovation as culture
Testimonials
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"Evoluum goes beyond simply delivering lines of code! They deliver enriching experiences, learning experiences and collaborate in the evolution and simplification of products and technologies made to humanize"
Fabian Arthur
Group Product Manager
Unimed Greater Florianopolis
Success in numbers
Transformação digital com indicadores claros de sucesso.
35% reduction
in connections to the Contact Center.
80% reduction
the volume of face-to-face services.
4.9
Note in app stores:
1.8
More than 116 thousand users
(daily and continuous growth).
More than 1200 appointments
of queries/month made via app.
Through the collective effort of the IT, Innovation and Customer Service team at Unimed Grande Florianópolis, we developed the UGF Client application, a digital communication platform aimed at making life easier for the operator's beneficiaries.
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