Find out what really matters before you start developing
Product Discovery is a strategic approach that precedes the development of a digital product. Through research, analysis and validation, we help your company understand the real problem to be solved, identify opportunities and define the best solution based on data and not guesswork.
User research and analysis
Understand who your users are, what they really expect, and what challenges they face. Through interviews, behavior analysis, benchmarking, and qualitative and quantitative data, we identify real needs to guide decisions based on evidence, not assumptions.
Hypothesis validation
Before investing in development, we test ideas with rapid, iterative prototypes. This approach allows us to quickly identify what works (and what doesn’t), reducing risk, saving resources, and increasing the chances of a successful launch.
Strategic prioritization
We transform learning into action. Based on the data collected and the tests performed, we prioritize features and solutions that deliver more value to the user and impact to the business — always aligning the needs of the public with the company's objectives and technological possibilities.
Why invest in Product Discovery?
Reducing risk and increasing your product’s chances of success starts with good discovery. With Evoluum’s Product Discovery, your company can make data-driven decisions and focus efforts on what really matters.
Faster launch with less rework
Research and analysis allow for clear direction from the outset, ensuring more agile development and avoiding costly and time-consuming adjustments during the product creation process.
Products more in line with users’ real needs
By deeply understanding user behavior and expectations, we are able to create more accurate and effective solutions, increasing satisfaction and engagement with the product.
Identifying opportunities and improvements
Constant research allows us to detect opportunities for innovation and improvements before even launching the product on the market, creating a competitive edge from the start.
Reducing waste and misdirected investments
By validating hypotheses and ideas early on, we avoid developing unnecessary features or investing in solutions that do not meet real market demand.
Real data-driven decision making
With solid data and insights from research, product decisions are informed by real evidence, eliminating guesswork and increasing accuracy in strategic choices.
Greater alignment between business, design and technology teams
Research and analysis ensure a unified vision, aligning the different teams involved in development, which facilitates communication, defines clear priorities and results in more cohesive and well-executed solutions.
How our Product Discovery process works
We apply a validated process, adapted to the reality and stage of your business, with a focus on experimentation and agility.
Research and Analysis: interviews, benchmarking, data analysis and hypothesis building
This is the initial and crucial phase of the Product Discovery process, where the focus is to deeply understand the problem, the target audience and the market context.
Ideation and prototyping: creating possible solutions and prototypes for rapid testing
In the case of new products, the next phase is to generate creative solutions to the problems identified and begin to materialize these ideas into prototypes.
Validation and planning: testing with real users, adjustments and prioritization of next steps
This phase is where the validity of ideas begins to be tested with a wider audience. Here, the goal is to refine the solutions created based on user feedback and plan the next steps.
Why choose Evoluum?
We combine strategy, research and technology to transform ideas into viable, desirable and buildable solutions.
Experts in UX Research and Design Thinking
We have a team experienced in in-depth research into user behavior and practical application of human-centered methodologies to generate innovative and relevant solutions.
Expertise in qualitative and quantitative data analysis
We use advanced techniques to collect, interpret and transform data into actionable insights — ensuring a solid foundation for strategic decisions
Agile methodologies applied to Discovery
We integrate agile practices into the discovery process to generate rapid learning cycles, continuous validation and more efficient deliveries, with a focus on value.
Product focus with a user-centric vision
The entire process is guided by a user experience-oriented mindset, balancing real needs with business objectives and technical feasibility.
Collaborative work with teams and stakeholders
We work in an integrated manner with the business, design and technology areas, ensuring alignment from discovery to defining scope and priorities.
Discover more about Evoluum
Numbers
Our numbers are constantly evolving and are the result of a culture based on trust and commitment.
3 countries
International operation
+55
Certifications
+300,000
Project hours
3X GPTW!
Great Place To Work
We impact companies with technology-driven innovation
At Evoluum, we understand that each client is unique, with specific needs and challenges. That’s why we offer personalized service and tailored solutions, regardless of the size of your company or your industry.
We have experience in several sectors and have accumulated vast knowledge about the particularities of each business, whether it is a company looking for solutions to optimize its processes or a large corporation that needs a robust and scalable infrastructure.
Health
Financial
Retail
Industrial
Technology
Technology
Our management is simple and it works
Agile Methodology
Teams aligned with the same strategic objective.
Visibility
Closely monitor your project through the platform.
"Evoluum goes beyond simply delivering lines of code! They deliver enriching experiences."
Fabian Artur - Group Product Manager
Collaborative Culture
Together we co-create solutions that simplify challenges.
Commitment
We value delivery deadlines and quality.
"We achieved our goals with great transparency and we continue to strengthen the partnership."
Rodrigo Neves - CTO Koerich Lab
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Tell us about your challenge and find out how we can impact your company with digital evolution.
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Main questions about Product Discovery